__________________________________________________________________________________________ Black Sheep Coffee
“ We visited hundreds of coffee plantations across the globe and eventually launched the world’ s first specialty-grade 100 percent Robusta in a world that was dominated by 100 percent Arabica. Because we were going totally against the market trend and challenged old-established ideas about Robusta, we quickly became the black sheep of the coffee industry, and Black Sheep Coffee was born. We only had £ 20,000 in savings to invest in our new venture, so the early days were tough. We had a trestle table and couldn’ t afford to buy a coffee machine, so we rented an old second-hand one and set up a pop-up shop. Our famous Robusta Revival, with its higher caffeine content, lower acidity, higher protein levels, and nutty, chocolatey flavor notes, was a hit from day one, and we never looked back. To this day, it still accounts for more than 85 percent of our total coffee sales.
“ For two years, we were running pop-up stands in different market stalls every day of the week and slowly building a following of loyal customers. Eventually, we scraped enough money to build our first coffee shop and grew things from there. Today, Black Sheep operates across three continents, and we are the fourth-largest coffee company in the UK and the fastest-growing in net shop-opening terms.
“ Our focus is on delivering the best quality products, a great customer experience, and an unrivalled speed of service,” he continues.“ The most important thing for us is to make sure we source the best beans in the world and hire the best baristas in town so that our coffee is always unquestionably the best wherever we
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