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Founded in 1975, Wenzel’ s delivers fresh baked goods to communities across the UK. Having recently marked its 50th anniversary, the company celebrates its successes and looks forward to the future. As Chairman and Founder, Peter Wenzel, begins:“ Prior to launching the company, I trained as a master baker. This is where my love for baking started, and I opened the first store with a simple mission: to provide my local community with high-quality, freshly baked goods. Now, 50 years later, that’ s still what we look to deliver on every single day.
“ Since starting the business, we’ ve opened more than 100 stores, and our range has expanded to include everything from fresh bread to coffee and sandwiches. Whilst we’ ve diversified our product offering hugely, we’ ve stayed true to our roots and will always prioritize creating delicious, high-quality food.
“ Today we offer a wide range of handcrafted, high-quality baked goods, all made with traditional methods. Our core range includes freshly baked breads, sandwiches, paninis, wraps, pastries, sweet treats, celebration cakes, hot savory items like sausage rolls and pizza slices, as well as pasta pots.
“ Great value has always been something we’ ve prioritized- our meal deal, for example, provides a properly filled, freshly made Bloomer sandwich, a drink and a snack, for less than £ 6. The ability to offer fresh, quality products at accessible prices is where we really stand out. It’ s an artisan approach without the artisan price tag.”
As Wenzel’ s marks a major milestone, Peter considers the secret to its success:“ I believe the company’ s longevity really comes down to our unwavering commitment to offering delicious 136