Roberts Bakery( Roberts) is a family bakery established in 1887 by Robert Roberts. The business began as a store selling groceries, including bread. Over the course of its long history, innovation has remained at the heart of what the company does. In the late 1920s, for example, Roberts pioneered the use of the newly invented bread slicer and fast wrapping machines. This freed up the bakers’ time to focus fully on the bread that gained the company its now global reputation. By the 1930s, when second-generation Frank Roberts took over, the business focus had shifted almost entirely to bread. The number of bakers increased from two to eight, dramatically increasing output potential. Over the following decades, after traversing the challenges of the war years, which saw many of its employees called up to fight, the business grew consistently. By the time the fourth generation of the family joined the business, it had moved to a new facility capable of meeting growing demand( which is still operational) and was producing 90,000 loaves a week with 200 staff and a fleet of over 50 vehicles.