Food Chain - Issue 206 - June 2025 | Page 146

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Asda, Morrisons, Co-op, Tesco, Sainsbury’ s, and Waitrose, Roberts is also very active in food service markets. With a wealth of experience in the sector, the company is adept at helping its clients develop bespoke products that meet their specific needs.
Roberts works alongside sandwich makers, wholesalers, and dairies in locations far and wide, serving the education, hospitality, and quick-serve sectors. Building close relationships with customers helps Roberts best support their business needs, as well as welcoming them as part of the Roberts family. Offering either fresh or frozen delivery, Roberts can ensure its baked goods are always ready when they’ re needed. The company takes pride in its relationships with clients. For Roberts, it’ s not just about delivering a product on time; it’ s about helping customers grow together and witnessing their success.
Community commitment
Staying true to its family values has been a key element of Roberts’ longevity and continued success. In 2023, for example, the company rebranded to better reflect these values. The philosophy is also a key driver behind the company’ s approach to its employees. Through apprenticeship schemes, training programs, and
mentorships, developing staff members’ potential is a priority. The approach enables the company to promote from within. This not only provides employees with more opportunities but also secures the company’ s future in the face of growing challenges in recruitment with skilled labor shortages across a range of industries. Roles within the company aren’ t limited to baking, either, as opportunities stretch from engineering positions in its light-commercial vehicle servicing and maintenance department, to
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