________________________________________________________________________________________________ Roberts Bakery
The impact wasn’ t only operational. With many staff having joined the company when they were 16 years of age, it had a significant emotional effect on many of the team. The business then went into recovery mode to get back up and running as soon as possible. With the support of its customers, Roberts took the opportunity to overhaul its operations. It split the two plants, moving biscuit production four miles away. This not only helped improve efficiency with new equipment and layout possibilities emerging but also helped mitigate future risk of interruptions to the business such as power outages. However, it is Roberts’ employees that truly made the rebuild possible. Without their tenacity and commitment, the business would’ ve struggled to survive this period, and Roberts’ leadership team are extremely thankful for their perseverance.
After recovering from the fire, the company has risen to meet the unwavering demand for its high-quality products. With facilities that are primed for expansion, the business is now perfectly positioned to capitalize on the opportunities that present themselves. In biscuits, for example, prepackaged products for coffee shops is an area in which the company is expecting to see growth. Outof-home products represent not only a large volume of the company’ s business but also where the most value is added, providing exciting prospects for the coming years as the business celebrates a full recovery and reengages with its plans for expansion. ■
www. robertsbakery. co. uk
foodchainmagazine. com 149