____________________________________________________________________________________________________ Mindful Chef
As the UK’ s highest rated recipe box, Mindful Chef is on a mission to transform the way we view healthy eating. Whilst some may disregard vegetables as boring or dull, Mindful Chef is changing the narrative with exciting recipe boxes bursting with fresh, flavorful food of the finest quality. At its core, the company celebrates the value of seasonal produce, all carefully sourced by ethical suppliers in the most sustainable way possible. Regardless of dietary requirements, there’ s a seat for everyone at Mindful Chef’ s table, with a variety of different recipes on offer for every lifestyle, whether carnivorous, gluten-free, vegetarian or vegan.
Food Chain last spoke with Mindful Chef in June 2024, when Chief Commercial Officer, Henry Mills, offered insight into the company’ s history and the ethos that sets it apart from its competitors. One year later, we sat down with
Jesse Kempner, Head of Food at Mindful Chef, to discuss all of the exciting changes that have been implemented within the business since we last spoke.
“ Over the last ten years, our ambition has been to help people build life-long habits for their health by creating nutritionally balanced recipes made with high-quality ingredients. Whilst that remains true, we’ ve recently put more focus into understanding the specific health goals of our customers and tailoring our approach to their needs. We know there’ s a strong interest in gut health, so we’ ve onboarded gut-loving ingredients such as kefir, kimchi and kraut, that we hope our customers will enjoy,” Jesse begins.“ We’ ve also really tried to double down on the ease of our recipes. We’ ve always had a‘ speedy’ range of recipes that can be made in 15-to-20 minutes, however, our customers are always wanting quicker and easier solutions for their midweek meals. foodchainmagazine. com 153