_______________________________________________________________________ Ascent Hospitality Management
dining brands to younger customers, whose preferences are increasingly centered around delicious onthe-go options, cold beverages, and snacks,” James elaborates.
Warm and welcoming
Across its managed restaurants, Ascent fosters a welcoming environment conducive to unique and memorable guest experiences. James describes the ways in which the company makes its locations stand out in the restaurant industry.“ Everything we do is rooted in hospitality. We know that our guests are looking for more than just a meal; they are looking for connection. Our approach revolves around providing food that is both familiar and comforting, served to our customers in a warm and welcoming environment by friendly people who know their name. The sense of belonging we create is critical, especially in small towns and communities where our restaurants often serve as local gathering spots.
Furthermore, we are incorporating guest feedback more than ever before, leveraging data to improve every touchpoint of the guest journey, from our menu and service to asset design.
“ To support our franchisees, we offer site selection, restaurant design, training, marketing, technology, and operational guidance. Our full suite of support services is designed to empower them to succeed in a rapidly changing industry,” he adds.
Through its winning culture and focus on revitalizing classic American dining brands, Ascent is a force to be reckoned with in the family dining segment. ■
www. ascenthm. com
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