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a bar and restaurant chain known for its staff who purposely provide service with sarcasm and maybe a smile. Indeed, the chain teaches its servers to be sarcastic. Patrons of Dick’ s should expect to be insulted or placed in uncomfortable situations – in the best possible way. A staple of Dick’ s is its hand-made paper hats with insults written on them, given to diners to wear during their stay.
In addition to the sarcastic staff, the decor is wacky and characterful, with restaurants often featuring mismatched furniture, witty, sassy signs and photos. The unique dining spots are popular with locals and tourists alike, and alongside the full bar and creative cocktail menu are flat-screen TVs showing sports events, and sometime live music at various locations.
Not for the faint of heart, Dick’ s Last Resort is renowned for its over-the-top birthdays and bachelorette parties, as well as any occasion or excuse to gather friends and family. Groups can enjoy a unique experience people will be talking about long after they stumble out of the door. The team will serve guests as much food, beverages and sarcasm as they can handle. Belly up to the table and buckle up for a crazy good time, because everything’ s fair game at Dick’ s.
PG-plus brand of humor
To set its brand apart, Dick’ s revives the edge, when appropriate, to double down on the company’ s PG-plus brand of humor.“ It starts with reading the table and reading the dining room,” says Joe Hartsock, current CEO and 15-year Dick’ s veteran.“ There are no jokes around race, religion, gender or gender identity, and no vulgar words.” Similarly, in keeping with the brand’ s irreverent tone, Dick’ s mascot is someone who can be perceived as“ sarcastic, aware, sharp-witted, and easy-
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