_________________________________________________________________________________________________________ Osmow’ s
the Rocks, a playful name that reflects our modern twist on tradition. This dish features tender chicken shawarma, piled over a bed of rice, fully customizable with sauces and toppings like tomatoes, pickles, and feta. We think of our Chicken on the Rocks like McDonald’ s Big Mac; it is our signature dish, and it has been a bestseller for years. Similarly, this dish is offered with other protein options besides chicken, including beef shawarma, lamb shawarma, and even falafel. Long before grain bowls gained in popularity across the globe, we perfected this build-your-own model that empowers guests to make our dishes their own,” he highlights.
Strategic sensation
After winning over Canadian taste buds, Osmow’ s set its sights south, bringing its exquisite Middle Eastern flavors to the American market.“ In the US, we are taking a franchise-driven approach, testing the market with locations in three states to gauge customer response. While we have spent years introducing Canadians to our cuisine, we wanted to understand what it would take to do the same in the US. For years, we said that we were not ready to enter the American market as we wanted to ensure it would be a successful endeavor first. Now, with the support of our patient, key franchisees, we are finally making our move. In Michigan, a significant growth target for us, we have two locations and are signing a few more. Additionally, we have a strong franchise operator in Virginia with additional restaurant openings planned. We are also already operating in Florida while looking for a long-term franchise partner with which we can grow. When selecting franchisees, we prioritize people who want to join us because they love our food. By being more passionate about our cuisine, these franchisees can introduce
it better than larger franchise groups. It is also worth noting that we have created many successful family businesses within our own franchise network, with all of our franchisees starting with one store and growing their operations – some now oversee as many as 20 locations,” Ben ends.
From its humble beginnings as a Streetsville sub shop to becoming North America’ s shawarma sensation, Osmow’ s has redefined the QSR industry through authenticity, perseverance, and bold flavors. By combining family values with strategic growth and transforming cultural education into a competitive advantage, the brand has built more than a restaurant chain; it has created a legacy. ■
www. osmows. com
Donmar Foods Inc.
PROUD SUPPLY PARTNER OF OSMOWS
Donmar Foods is a supplier of quality soups and spice blends for kitchens that impress
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Info @ donmar. ca
Donmar. ca
( 905) 726-3463
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