__________________________________________________________________________________________________ Natures Menu
◀ Wet Production ▲ Natures Menu Laboratory
Premium pet food portfolio
Embracing excellence in every bite, Natures Menu is set to continue pleasing people and pooches for many more years to come. Building on its past legacies, the brand will continue to prove the benefits of raw feeding as it extends its expertise to new horizons, expanding its portfolio to even more products for even more pets.
“ Our future is going to be focused around two things: transformation and growth. Our reviewed strategic plan intends to move from a mono-pet, mono-technology company to a multi-pet, multi-technology company,” Guillermo shares.“ Historically, we’ ve been a dog food company focused on raw frozen, with very few cat products available, but we’ re now heading towards a future where we can provide for other pets and offer a wider portfolio,” Guillermo says.“ We’ ve produced lots of different brands, but our big bet now is to focus only on the Natures Menu brand. Our brand has more than 50 percent awareness and by expanding into these other technologies, we can reach more homes and more pets. We intend to leverage that strong brand and proposition, as well as the outstanding route to market that we have.
“ We picture Natures Menu to keep a few fundamental elements, but we also expect change. The things we intend to keep belong to our very ethos. We’ ll stay committed to leading the natural premium pet food market in the UK, with a special focus on independent trade. We’ ll maintain the highest quality standards and health and safety levels, with sustainability in mind. In five years’ time, we expect to be twice as big as we are now, with an innovative and diversified portfolio under one single brand: Natures Menu.” ■
www. naturesmenu. co. uk
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