__________________________________________________________________________________________ Kotipizza
Group Oy
FRANCHISEE
FOCUS
Kotipizza Group’ s growth is driven by robust franchisee support via training, logistics, and marketing solutions
Kotipizza Group Oy is the parent company of Finland’ s largest pizza chain, Kotipizza, with over 300 locations across the country. Joining Food Chain to share a more detailed overview of the business is Heidi Stirkkinen, CEO:“ Founded in 1987, Kotipizza is now one of the best-known brands in Finland, known for its commitment to quality, sustainability, and innovation,” she begins.“ Today, we operate as part of The European Pizza Company, part of Orkla, and continue to lead the way in the Finnish fast-casual restaurant market.
“ The group consists of three companies: Kotipizza Oy, Helsinki Foodstock Oy, a food logistics company, and a premium burger concept called The Social Burgerjoint Oy( Burgerjoint). Together, these companies allow us to manage the entire value chain from sourcing and logistics to brand development and customer experience.”
As Heidi notes, there is close collaboration between the three companies and they complement each other’ s operations:“ Helsinki Foodstock ensures a consistent, sustainable, and high-quality supply of ingredients and logistics for our franchisees in Kotipizza and Burgerjoint. The Social Burgerjoint adds a fresh, urban burger concept to our portfolio, tapping into the growing popularity of gourmet burgers in Finland.
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