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“ Our product development is a collaborative effort involving our chefs, franchisees, and customer feedback. We test new ideas and use consumer insights, research and sales data to evaluate performance before bringing new pizzas to the menu. Sustainability and food trends are key drivers in our product development process. A great example is our Frutti Di Lago pizza, which is a remake of traditional Frutti di Mare pizza. Kotipizza’ s version has a twist as it replaces tuna with fish from the Finnish lakes. It’ s a classic concept with a local and sustainable twist that customers seem to love.”
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