______________________________________________________________________________________________ Mooyah
Burgers
Mushroom Swiss Iceburger
is a 1200-square-foot site with a small dining area that will primarily focus on off-premises sales such as guests ordering for collection or using third party delivery platforms. We’ re excited about this new store, and by focusing on these sales, we can time food appropriately to deliver the ultimate customer satisfaction.
“ We operate three different models: eat-in stores, drive-throughs, and in-line locations,” she adds.“ With our support, each franchisee operator can decide which model works best for their region considering factors like predicted volume and cost to build. All our stores look fairly similar with the same interior and design, but our franchise restaurants are locally owned and operated. We also like to paint a mural of the town in which each restaurant is located to add some local flavor to our franchise locations. Some locations even have a local favorite burger, such as in Wisconsin where we offer a Badger Burger.”
Commitment to quality
Alongside this growth, Mooyah has strengthened its internal systems to maintain operational excellence.“ We’ ve recently implemented our first customer data platform( CDP) to give us a holistic view of our data like customer loyalty, transactions, and online orders,” says Jeff Wilshire, Senior Director of Digital & Performance Marketing.“ This wealth of data and customer insight
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