______________________________________________________________________________________________ Mooyah
Burgers
allows us to make informed decisions about things like individual store performance and key menu items.
Jeff continues:“ We’ ve taken an incremental approach to all things digital and analytics, making gradual changes that have a larger impact on overall customer engagement. From a customer perspective, we’ ve optimized our mobile app and strengthened partnerships with delivery parties like Uber Eats, DoorDash, and Grubhub. After making improvements to our loyalty scheme, like adding robust promotions, offers, and challenges, we proudly won a‘ best loyalty app’ franchise award and we’ ve seen a significant increase in membership.”
Dedicated to providing consistently delicious products, quality is at the heart of everything Mooyah does.“ Burgers are a popular genre, so with several concepts and brands already on the market, we know we have to stand out,” Beth explains.“ We use the best certified Angus beef and our freshly made buns, with a soft texture and delicious taste, transform the way our burger is eaten. We’ re fanatical about fries, and our aim is for customers to try Mooyah’ s fries and never want to go anywhere else.
“ Our fantastic supply chain team ensures our commitment to quality is possible on a daily basis,” she shares.“ The team maintain excellent longstanding relationships with suppliers, such as Idaho Potatoes, with whom we work exclusively for our potato supply. We’ ve got some staple offerings on the menu that we simply cannot run out of, and the team are phenomenal in ensuring that our proprietary products are in stock at all locations at any given time.”
Mooyah clearly isn’ t afraid of trying something different, and its recent collaboration with global family entertainment sensation, Dude Perfect, is testament to this.“ We launched the Dude‘ Perfect Pack’ in collaboration with Dude Perfect to offer
foodchainmagazine. com 145