____________________________________________________________________________________________________ Mindful Chef
In response to that feedback, we’ ve recently invested in new ingredients to help make that speed achievable and accessible in any kitchen, whilst maintaining a great cooking experience for our customers. Over the last couple of years, for instance, we’ ve invested in high-quality premade sauces and slow cooked meats, which give our customers the taste of a delicious meal that has been cooked for hours but that they can prepare and enjoy in ten minutes.”
Nutritious and delicious
As a part of this focus, Mindful Chef’ s menu is undergoing its biggest transformation yet, with lots of new, exciting dishes set to be added to its portfolio in July 2025. Each of the recipes will be expertly crafted in alignment with the company’ s core values and commitment to quality, using only the best, freshest ingredients to create tasty, nutritious meals.
“ In July, we’ re expanding our menu to 28 recipes each week, the most we’ ve ever done, which is really exciting,” Jesse shares.“ We’ re having a big refocus on our family offering in particular, especially ahead of September. Families can be a little more challenging as each one is unique with various different needs, so we’ re investigating ways to hit those requirements. If you’ re cooking for a family with young children, you don’ t want to spend a long time in the kitchen, so the recipes need to be quick, but familiar for children. We aim to add a twist and a sense of adventure to these classic recipes using safe ingredients that we know children will like, such as a fajita-style pasta bake with jalapeno salsa, or a Cajun King prawn and sweet potato tray bake.”
Whilst the full list of new dishes is yet to be announced, Jesse has revealed two of the tempting treats that will be added to its portfolio: a succulent pesto and parmesan stuffed chicken breast and a chorizo pasta bake. These changes are reflective of Mindful Chef’ s devotion to its customers, keeping their feedback and needs at the forefront of its innovation. This kind of consistent research and development is incredibly important to Mindful Chef. Jesse and the company’ s talented team find inspiration at every turn, from market trends to customer feedback, extensive industry expertise, and a passion for simply great food.
“ Our partnerships really help us to shout about the things that we do best, from seasonality to premiumization and
adventurous cuisines. One particularly exciting partnership we did this year was with Gymkhana, which showed our customers that they can come to us if they want something a
little special, super-healthy and at restaurant quality in their own home,” Jesse highlights.“ We also have a really exciting partnership with Dr Megan Rossi and her brand Bio & Me. It’ s all about creating simple, delicious recipes packed full of fiber and plant diversity, and
Family-Grown Since 1950: Brassica Farming at Its Finest
Founded in 1950 by Cecil Thorold, our family-run business began with just 18 acres of land dedicated to farming. Over the years, we have experienced substantial growth and now cultivate over 3,500 acres of Brassica vegetables, including Cauliflower, Broccoli, Sweetheart & Savoy Cabbage, Red & White Cabbage, Brussels Sprouts and Spring Green Cabbage, we are proudly entering our third generation of farming.
We grow all of our own plants in 8 acres of state-of-the-art glasshouses located on-site. We also run a fleet of lorries, this allows us to maintain complete control over the entire process from seed to dispatch, ensuring the highest quality products.
We are proud to work alongside Mindful Chef for the last two years and would like to congratulate them on their success!
www. thoroldsproduce. co. uk
Email: Peter @ thoroldsproduce. co. uk
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