_________________________________________________________________________________________________________ Wenzel
’ s the new location allows us to scale up with increased efficiency. It’ s also helped us innovate more quickly. We use the space to trial new sandwiches, with dedicated teams testing and learning all day, every day.
“ This year continues to be a real period of acceleration for the business. We have ambitious expansion plans, are about to launch a new social media marketing campaign, and will be announcing several new store openings in the coming months. Our mid-term goal is to reach 200 stores within the next three to five years, and we’ re making steady progress toward that.
“ Further afield, the ambition we’ re working towards every day is to make Wenzel’ s a household name, synonymous with handcrafted and affordable baked goods. We aim to continue our expansion, grow our store network to different parts of the UK, and deepen our community impact, all while staying true to our familyrun roots and traditional baking values,” Peter concludes. ■ www. wenzels. co. uk
foodchainmagazine. com 185