_____________________________________________________________________________________________________ Hana Group
FRESH
SUCCESS
How Hana Group is bringing fresh, high-quality sushi to the masses via retail channels
As a world-leader in pan- Asian cuisine in the retail sector, Hana Group( Hana) offers freshly prepared dishes via almost 2000 points of sale across 13 countries. On a mission to widen access to greattasting, high-quality food, Hana partners with leading retailers to bring its various brands and innovative concepts to life in the retail sector.
Designed to provide an experience as vibrant and unique as its menu, the company offers innovative and exotic taste experiences. Hana operates under different brands, such as Mai Sushi, Genji, Sushi Gourmet and Sushi Market, which can be found in the UK, USA and Europe. We’ re joined by Jason Danciger, Managing Director of Hana Group UK,
Ireland, and Eastern Europe, to learn more about how the business has grown in these territories.
“ What started as one store in the UK nine years ago has been a whirlwind success of bringing sushi and Japanese cuisine to retail environments,” Jason opens.“ Our counters make shopping experiences more interesting, with our fresh, healthy, and vibrant foods providing customers with restaurantquality meals they can eat on the go or at home. In the early days, our typical customers in the UK were older children, those around ten years old, as they were intrigued by the unconventional nature of sushi. Today, those children are now buying sushi themselves, which is a phenomenal full circle moment for us as we approach a decade in business.
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