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HECK!
YEAH
Debbie Keeble, Co-founder of British sensation HECK! Food, shares the company’ s approach to flavor and sustainability
North Yorkshire’ s awardwinning sausage manufacturer, HECK! Food has been a staple on the UK’ s food shelves since 2013. The company was founded – and is still run – by the Keeble family, who sought to innovate and create great tasting sausages for all tastes and dietary requirements. Debbie Keeble, Co-founder, tells us more about the business.“ Before launching HECK!, we noticed that the sausages in supermarkets were all too similar. We wanted to create a complete innovation in the category, keeping to the core principles of offering premium quality sausages, but in a totally different way of packaging and colour. We knew that to earn our position on the shelf, we needed to sell a product that was different but still relevant. So, we developed sausages that the supermarkets’ own label wasn’ t making, and our concept was very successful. In just five years, our turnover skyrocketed from zero to £ 17 million at the factory gate.”
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