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Providing us with greater insight into what makes HECK! Food’ s sausages so special, Debbie explains the concept development process behind the brand’ s successful products.“ Every product we create aims to make a difference. To better understand what our consumers want, we attend countless shows and events around the country where potential customers can sample our sausages. This way, we can identify any barriers that may prevent people from enjoying sausages; for instance if they are celiac, they could only eat gluten-free sausages. In response, we designed our recipes to suit different tastes. We were the first to launch a chicken sausage which has become hugely popular, as well as our gluten-free product range. We are loved by lots of different people as we meet their needs, whether fitness, family or specific dietary requirements.”
Expansive product portfolio
HECK! offers a vegan range.“ In 2014, we released our first vegan collection, called Veg with Edge. These sausages were packed full of vegetables, low in fat, and high in protein and fiber. Although they were delicious, our Veg with Edge sausages were only available in supermarkets for around five years. Recently, the vegan movement has been rapidly growing, with consumers increasingly seeking meat replicas rather than products purely made with vegetables. Consequently, we have gone down the meat replica route, which has been highly successful and is selling more than the Veg with Edge range,” she enlightens.
With health a key consideration throughout its product development, HECK! went the extra mile by collaborating with a dedicated nutritionist.“ Alongside sustainability, health is one of our primary 60