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Peppy’ s return
After four decades, Wise Snacks reintroduces its iconic mascot and continues to reshape America’ s snack market
Based in Berwick, Pennsylvania, Wise Snacks( Wise) specializes in the creation of flavorful savory snacks, distributing them through retail outlets across the East Coast of the United States and exporting to over 15 countries worldwide. Best known for its wide varieties of potato chips, Wise also offers Cheez Doodles, bagged popcorn, pork rinds, onion rings, and more. Milton Mattus, who was recently appointed Chief Executive Officer, provides an overview of the company’ s roots and evolution in the snack industry.
“ Wise was founded over 100 years ago, in 1921, in Berwick. Initially, the company focused on manufacturing potato chips and salty snacks. In 2012, we became part of Arca Continental, our parent company, which is one of the largest Coca-Cola bottlers in the world, with operations in several countries, including the US, Mexico, Argentina, Ecuador, and Peru. Over time, we have expanded our portfolio through acquisitions of food businesses in Mexico, Ecuador, and the US. We also introduced a second brand, Deep River, and we are extremely pleased with how we are shaping the future of Wise while honoring our proud heritage,” he states.
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