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Free-from flavor
Over the course of a century, Wise has successfully innovated and expanded its portfolio.“ While potato chips have historically been our main and largest business, we now also offer cheese snacks under the Cheez Doodles brand, which is particularly well-known in the Northeast and other areas we serve. A few years ago, we invested heavily in improving the quality and brand equity of Cheez Doodles, and we are very proud of the results. Under the
Wise brand, we provide a variety of other snacks such as popcorn, corn chips, onion rings, and a range of dips and sauces. Additionally, with the introduction of Deep River, we now offer kettle chips in unique and bold flavors, including Mesquite BBQ, Sweet Maui Onion, and Zesty Jalapeno. We believe that Deep River has tremendous growth potential due to its premium quality and clean ingredients, and we are excited about the progress we have made in this area,” says Milton.
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