____________________________________________________________________________________________
Wayback
Burgers d works with key urger space explains.“ Our R & D team is made up of people from our marketing, corporate chef operations, training, and executive teams, so it includes a diverse group of individuals. Our marketing team monitors industry trends and works with key vendors to identify what’ s gaining traction in the burger space. Based on this research and vendor input, we develop new product ideas and move them through a testing phase. Once refined, we present them to our National Franchisee Advisory Council, a group of six elected franchisees from across the country.
“ In October, the council will visit us for an in-person meeting to sample the proposed products and provide feedback. Because these items may be featured in restaurants nationwide, we value their input on taste, operational feasibility, and sales potential. After this feedback, we finalize the limited time offers for the upcoming year’ s menu.” foodchainmagazine. com 93