____________________________________________________________________________________________ Wayback
Burgers
Franchise development focus
Focusing on Wayback’ s franchising strategy, Patrick tells us more about how the company selects new franchise locations and owners.“ The process begins when a franchise prospect contacts us, followed by initial conversations with our franchise development team. Then, we invite all prospects to attend our Discovery Day at our headquarters for our entire team to meet them. During this visit, we typically prepare one of the new items we are testing to gather feedback from the prospects. Our goal is to interact with them, learn about their backgrounds, and let them experience our culture to determine if they are a good fit. After this, they complete a Discovery Day questionnaire, providing us with feedback, which we then review with the Executive Review Board to decide whether to move forward with the candidate.
“ Once a franchise is awarded, it goes to the real estate team, which collaborates closely with our franchise development team. We conduct extensive market research and marketing in areas where we believe Wayback restaurants could be successful. Two years ago, we invested in a real estate modeling platform to analyze our existing restaurants’ sales and demographics, which helps us identify potential new locations across the country. This tool has recently been updated with the latest figures, allowing us to target areas that show promise for future Wayback locations. It significantly reduces guesswork in real estate decisions and enables us to focus more closely on franchise development,” Patrick concludes. As Wayback continues to expand, it has recently launched first-party delivery for guests to order directly through its app and website. This move is set to further enhance the guest experience and strengthen the brand, as it continues to provide a range of delicious comfort food to Wayback fans across the nation. ■
www. waybackburgers. com
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