_____________________________________________________________________________________________________ Zeit für Brot
and production that are disappearing due to the prevalence of processed food and industrial agribusiness.
“ We set the bar really high in our commitment to genuine, organic food production,” Zilberkweit affirms,“ we use only natural ingredients, and our open bakeries mean that customers can oversee the entire baking process with their own eyes, from mixing the ingredients to shaping the breads and watching them come out of the oven.”
The company’ s recent growth( Munich, Duesseldorf, London and soon in Freiburg) reflects an increasing demand for this type of high-quality, refined product using traditional production methods. By fusing a deep tradition with innovative approaches, Zeit für Brot seems well positioned to capitalize on the opportunities presented in an underserved though fast-growing niche. Zeit für Brot appears to be a cautious company and committed to sustainability also in its growth plans. Investments in developing the skills and experience of its employees are a high priority and major management focus.
“ A big milestone is just ahead of us- in our London bakery, we are just about to launch early-morning deliveries to our first retail chain customer which is really exciting,” Ian comments without revealing the name of the customer.“ But fundamentally we have to take time to perfect our quality and be certain we understand how we do things best for our London customers before opening any further bakeries in the UK. So that’ s a year of work ahead.
“ We simply produce straightforward good products; our goal is to maintain a passion for high quality, artisanal and slow baking. That’ s the essence of what we do every day. Together this makes the difference you can taste. And we must develop ourselves constantly to
permanently achieve this goal. Resting is not an option!” Ian affirms, optimistic for the future ahead.“ Over the next three to five years, we hope to be able to provide our products to customers in other regions across the UK. It’ s hard to adequately do justice to our bakery in words – please come by, watch our bakers, and try our bread.”
Through a committed focus on what its customers care about- the finest traditional baked goods, and by extension the people that make and serve them- the business has positioned itself to take advantage of a niche that has emerged as people across the globe pay closer attention to what they consume and where it comes from. ■
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