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Nu-Way
Weiners
Customer commitment
The company’ s motto,‘ I’ d Go a Long Way for a Nu-Way’, plays an instrumental role in its success. There is truth behind it too – in fact, one customer reportedly drove 500 miles to visit Nu-Way, and when she arrived, she ordered 150 hot dogs to go!“ Our logos and mottos have been a crucial way for us to communicate our story for over 109 years, especially the‘ newspaper article on the boy and Sam the beggar dog’. The meaning of our motto is, of course, that our faithful customers come from all over to visit our restaurants, even after being gone or relocated for years.”
In 2016, the date of September the 26th was proclaimed‘ Nu-Way Weiner Day’ to mark the company’ s 100th anniversary in its birthplace and hometown, Macon. James and Spyros are very humble about the company’ s success, and when asked about Nu- Way’ s 110th anniversary next year, the pair have a simple method behind their operations.“ We have continued to be successful by consistently offering tasty, high-quality menu offerings to our loyal customers day in, day out. It’ s quite simple; we treat our employees and customers like family, and in return, they love visiting or working for us.
“ Also, being a family-owned company is a significant factor that has enabled us to control our own destiny, as we operate independently, without the need to report to another entity. We’ re passionate about developing our people so we only promote from within, and we have some managers who have been with us for decades.”
As our conversation ends, James and Spyros turn to what’ s next for the business.“ Our only focus is to ensure Nu-Way’ s ongoing success to ensure we can continue to bring culinary happiness to our guests,” they conclude.“ We may add another location or two, but the priority is always to serve customers with high-quality food that brings a smile to their face.”
From speaking with James and Spyros, it’ s clear to see that Nu-Way isn’ t just a restaurant – it’ s a living piece of Macon’ s history and traditions. From its humble beginnings in 1916 to its status today as a cultural and culinary landmark, Nu-Way has built a legacy based on family, consistency, and customer connections. As it enters its 110th year, the business will continue to serve its loyal customers with a nostalgic menu that honors Macon’ s roots. ■
www. nu-wayweiners. com
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