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thought of adapting that concept for dogs. This idea worked well for this theoretical assignment, but the science behind it was what stopped us at this point.
“ Fast-forward to autumn 2024, and guthealth and bespoke supplements emerged as the top priority for all staff in our‘ innovation’ exercise we ran at a company away day. Thus, it was clear that gut health would be one of our highest priorities for the next year. By the end of February 2025, we made a deal to acquire a new company, Biome9, allowing us to establish an independent research arm and provide Pooch & Mutt gut health tests and tailored supplement plans for dogs. As a result, we can advance the science behind gut health while also expanding industry knowledge on this topic and other health aspects for dogs and cats alike,” he informs.
Commitment to carbon reduction
Another factor high among Pooch & Mutt’ s priorities is minimizing the environmental impact of its products and operations, as Paul highlights:“ Our Tetrapak packaging boasts strong sustainability credentials and is widely recyclable. Packaging is an aspect that customers are increasingly looking at, so we strive to make sure it’ s as recyclable as possible. However, it is important to note that packaging contributes only a small portion of the overall carbon footprint and environmental impact of pet food. Consequently, we must look at reducing
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