_____________________________________________________________________________________ Breckenridge Distillery
Innovative product portfolio
Augmenting the business’ existing success, the Tilray acquisition marked an evolutionary shift in Breckenridge Distillery’ s wider growth trajectory. The $ 109.2 million acquisition, which was finalized in 2021, further built upon Martin and Bryan’ s operational strategy, unlocking new marketing opportunities and greater economies of scale for the company going forward. As a result, Breckenridge Distillery has been able to invest further into new innovations, allowing it to pivot with the market and continue to delight its expansive customer base.
“ With the market being where it currently is, you can either be stubborn, or you can try to understand it better. I think a lot of companies have suffered because they’ re having trouble understanding the younger LDA groups, such as Gen Z; they like different flavors, not necessarily seeking out traditional spirits or craft beer as much. Understanding that market has been a huge endeavor for us over the last couple of years and we’ re continuing
foodchainmagazine. com 55