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Bob Mast
Michael Hebdon
Rochelle Bohm
the company unique is the diversity of its portfolio.“ We offer a wide range of licensed varieties, many of which are exclusive to CMI, with some shared among a select group of growers,” Rochelle adds.“ Our portfolio is expansive and includes 31 different products.
“ Each of these varieties has its own story and flavor profile, and we specialize in educating consumers about the taste differences through product education and retail tools. Beyond the fruit itself, we provide a full suite of services to our retail partners including data-driven category management, marketing campaigns designed to inspire and engage consumers, packaging innovations, and sustainability partnerships that help retailers meet their environmental goals. We see ourselves not just as a fruit company, but as a strategic partner to retailers and a driver of growth for the produce category.”
CMI is driving growth through varietal innovation and brand development. Consumers are no longer satisfied with a onesize-fits-all apple. They want distinct flavors, textures, and experiences, and retailers are looking for partners who can bring that variety to life in ways that build loyalty and category growth. The company leads the industry in premium apple brands, including SugarBee ®, Cosmic Crisp ®, Envy™, and Ambrosia Gold ®, which are among the top five best-selling apple brands in the US market, reshaping consumer expectations for flavor and quality.“ These brands are supported by bold marketing campaigns and retail activations that make them instantly recognizable and highly sought-after,” Rochelle adds. Other high-flavor varieties, like Kanzi ®, KIKU ®, EverCrisp ®, and Jazz™, offer additional choices for flavor-focused shoppers.”
CMI’ s newly launched Apple Crush ® app targets younger shoppers by creating personalized experiences that match apples to taste preferences and lifestyle.“ For retailers, it provides valuable data on shopper choices to refine assortment, drive incremental
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