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for two Myco hybrids delivers the same carbon saving as removing a London-to-Paris Eurostar journey.
“ Even the most committed carnivore can have a positive environmental impact but without sacrificing taste or texture,” David explains.“ That’ s the genius of hybrids: you still get your burger, your sausage, your mince – but the footprint is slashed in half.”
Meat reduction movement
If the green argument isn’ t enough, hybrids are also hitting the market just as soaring food prices bite household budgets. Since mid 2024, UK beef prices have leapt from around £ 4.80 per kilo to £ 6.50 per kilo [ at the time of writing ]. Comparatively, Hooba Inside comes in at as little as £ 4.40 per kilo
– suddenly making hybrids not just greener, but cheaper.
“ For millions of families feeling the pinch, the price difference is a big deal,” notes David.“ This isn’ t just about saving the planet but also saving people money while giving them a far healthier product. Hybrid products generally have more fiber and natural protein, as well as fewer calories and half the fat.”
One of Myco’ s earliest big wins came at Teesside University, which placed the hybrid‘ Save the Earth’ range on all menus for its 20,000 students.“ Young adults are the generation driving the meat reduction movement,” David says.“ By giving students access to our‘ Save the Earth’ range, we’ re making it easy to eat less meat painlessly. The feedback has been fantastic – people can’ t tell
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