_______________________________________________________________________________________________ Honest
Burgers
Customer commitment
Other significant developments underway include the launch of a new quick-service restaurant( QSR) format. Matt sheds light on the motivation behind this new concept and how it differs from the company’ s existing restaurants.“ The main difference in our food proposition is the focus on the Smash Patty, which consists of a slightly thinner, crispier burger that we brought into our restaurants more than two years ago now. This brand extension concept is centered around this popular burger and so far, it has sold exceptionally well. These have the added benefit of taking less time to cook than our traditional burgers so ultimately enhance our speed of service. This allows us to deliver the quality that is synonymous with our core restaurant, whilst opening the competitive set to Quick Service Restaurants, unlocking more occasions for our guests to enjoy our burgers. From a customer experience
perspective, the format is also more technology-friendly, which allows us to use kiosks as ordering points, something we do not have in our existing restaurants,” he ends.
As Honest Burgers continues to evolve, its commitment to quality and innovation remains the same. By embracing unique local offerings and enhancing its manufacturing capabilities, the company is not only diversifying its menu but also creating better connections with its customers. Furthermore, the launch of the new format represents a strategic move into the QSR sector, demonstrating the company’ s willingness to adapt to changing consumer demands. ■
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