_______________________________________________________________________________________________________
WOWorks based on their peers and help them manage all that to the best of our ability.”
Leveraging advanced technologies
The utilization of AI is also assisting WOWorks with its continued growth and development.“ We’ re using a lot of AI technology within the business and it’ s evolving,” John reveals.“ We use it to help outline the infrastructure and templates around execution points, strategic points and innovation. We stay involved in organizations like the International Franchise Association, the National Restaurant Association and the International Council of Shopping Centers, making sure that we’ re deploying new technologies, constantly learning from industry experts and participating in panel groups to share our learnings.”
Although it’ s leveraging advanced technologies and uncovering new ways of working, WOWorks remains dedicated to its‘ better for you’ platform of brands. John concludes:“ In the future, our restaurants will probably be more back-of-house production, rather than having all the ingredients laid out in front of people. That will open more opportunities for us, but we’ ll definitely be staying true to the healthy space. Asian cuisine is big, as is Mediterranean and I also think Latin American could be very big for us. That’ s not a space that we’ re in right now, but we like global passport brands that give people an opportunity to try foods they may not have experienced before.
“ We are always looking for brands in the 50-to-100-unit space yet geographically could be anywhere. We already have a lot of passionate franchisees and we’ ve grown a few corporate operations – that’ s not typically our core business, but we are growing our corporate footprint and we’ re super excited about the future.” ■
www. woworksusa. com
foodchainmagazine. com 139