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TRANSPARENCY
AND TRUST
Smart packaging in food and beverage: from compliance to consumer connection
From QR codes that unlock immersive experiences to smart caps that detect spoilage and NFC tags that recommend personalized recipes, packaging in food and beverage is evolving far beyond its traditional role of storage and transport. Once a passive container, it is now becoming a powerful digital touchpoint- used to deliver richer product information, combat food waste, enable greater transparency and build brand loyalty in a market where price dominates decisionmaking. The question is: how much of this innovation is driving real value for brands and consumers alike?
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