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So why do LTOs feel so perfectly tuned to the current moment?
Menu boards have always reflected generational trends. Today, with Gen-Z consumers flipping the script on coffee consumption by reaching for iced drinks layered with creamers and sweeteners, LTOs are emerging as the ideal format to cater to changing preferences.
Typically built around some form of flavor innovation, these short-term launches offer a fresh and flexible way to keep menus feeling dynamic and relevant.
Moreover, with the zeitgeist moving at breakneck speed, overhauling an entire menu just to keep pace simply isn’ t practical. That’ s where LTOs shine; featuring only a few SKUs,
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