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Thrive’ s other brands include two restaurant concepts that it created and developed. Carlos O’ Kelly’ s Mexican Café, which is a full-service Mexican dinner house and bar began in 1981. More recently, Thrive got into the breakfast / brunch / lunch category with HomeGrown Daytime Eatery, which has been growing rapidly and currently has units in six states. The company is also the second largest Applebee’ s franchisee with over 130 restaurants.
A few years ago, Thrive became a franchisee of Modern Market and liked the concept so much that it bought the whole chain.“ Modern Market is a fast-casual,‘ better for you’ eatery, started by two friends in Denver, and it grew rapidly up and down the Front Range,” says Jon.“ They took it outside of Colorado. I think people are more aware of what they’ re eating now, which helped the business expand further. When you’ re trying to get something quick to eat, almost all your options are fried food. Trend-wise, looking at
the next 20 years in the industry, we believe there is a real gap in the marketplace for
having a convenient way to eat healthier food that makes you feel good. What’ s more, this brand is getting us into the licensing game. We license units on university campuses, such as Notre Dame and Northeastern’ s campus, as well as airports like Denver International and Atlanta.”
Community commitment
Thrive currently has around 200 restaurants in total, with 8000 employees across 19 states. It was initially called Sasnak before having a name change about eight years ago. Its expansion, which spans across
multiple brands and acquisitions, has not changed its core values around treating people with kindness and respect.
To
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