____________________________________________________________________________________________________ Killer

Burger

by making our shakes available in the coming months, as franchisees may take a bit of time to adopt new items,” Adam elaborates.

Franchising was always in the cards for Killer Burger, which currently runs an extensive franchise network alongside its corporate stores.“ The first franchise was established in 2017 when a friend of the founder expressed interest in starting a restaurant. Recognizing the potential for success, they worked out a deal. When I joined four years ago, the company comprised ten corporate stores and four franchise locations. Today, we have expanded to 20 franchise stores, managed by a total of eight franchisees, alongside four corporate stores. This growth was achieved by strategically selling stores in markets where it made sense for franchisees to thrive. For instance, in our sister city of Vancouver, Washington, we initially operated one location while the

franchisee had two. Realizing it did not make sense to compete with the franchisee, we sold him our location, allowing him to manage all three stores more effectively. From the outset, our ambition was to become a franchisor, which has accelerated our transition to this model. We have successfully sold five locations and now total 25 stores, including our concession business, with plans to open approximately seven more locations next year,” Adam continues.

Enhancing efficiency

In a bid to enhance efficiency and output, Killer Burger has been exploring a new kitchen format, which Adam tells us more about.“ Historically, our kitchen layout featured a single line with grills on one side and a build line on the other. However, as some of our locations have evolved into higher-volume stores, this setup became a pinch point. To

We’ ve proudly partnered with Killer Burger for over a decade, supporting their journey as they celebrate 15 years of bold flavor and success – one custom portion cup at a time.

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