__________________________________________________________________________________________ Aberrant Group Ltd
Community commitment
David goes on to explain that ensuring the very best for both Aberrant’ s team and its customers has been the critical success factor in helping his company reach its ten-year milestone.“ We’ ve run high-quality restaurants from day one, and I respect our relationship with McDonald’ s,” he continues.“ I’ ve always been aligned with their system and values.”
Alongside providing fantastic career opportunities, Aberrant plays a key role in supporting its community.“ Our lottery fund allows us to contribute massively to local charities and support good causes, through the resources and the funding that we have,” David highlights.“ Our headline charities comprise of Ronald McDonald House Charities UK, which provides free home away from home accommodation for families with children in hospital, and
BBC Children in Need, but we’ re also supporting many local charities. We feel really proud that we’ re able to do that.
“ Additionally, we’ ve worked hard across all sites to be good neighbors to the residents and businesses surrounding each restaurant. We try and play active roles within these communities, always striving to foster great relationships with them.”
Prioritizing partnerships
On a personal note, David has also been appointed to the UK McDonald’ s Marketing Board.“ I’ m extremely excited about being voted onto that board,” he discloses.“ My background was marketing communications before becoming a franchisee in 2016, so it’ s an honor being able to take on that role for three years.”
Aberrant is set to continue investing significantly in its estate, with a focus foodchainmagazine. com 81