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John’ s first move as CEO and President was not to change menus or layouts, but to listen. In his first thirty days he spent time in cafés talking directly with guests and team members about what they loved, what they missed, and where they saw opportunity. That listening work led John and his leadership team to a simple operating system that now acts as a daily filter for decisions: clarity about who la Madeleine is, simplification of anything that gets in the way, innovation where it matters most, and disciplined execution.
“ In an industry where so many brands are searching for differentiation, la Madeleine already has it,” John notes.“ The combination of French inspired comfort food, fireplaces, welcoming ambience, real hospitality, and strong value is a special kind of magic. Our job is to turn up the volume on that magic and bring more joie de vivre to every neighborhood we serve.”
Sparking joy every day
Balancing modernization with heritage starts with the in-café experience. Signature fireplaces are back as a focal point, and the environment is built around relaxed French inspired hospitality.“ No matter what time of day or what season of the year, that fireplace provides emotional warmth for our guests, whether they are catching up with friends or working on a laptop,” John says.“ The brand purpose,‘ spark joy every day,’ guides how team members greet guests, how cafés are maintained and how value is delivered, with generous portions, quality ingredients, and a broad menu at accessible price points. la Madeleine’ s menu is central to its appeal and growth story. French inspired soupes and salades( tomato basil and chicken Caesar are iconic favorites) remain anchors, alongside quiches, sandwiches, tartines, croissants, and an abundant bakery case. Guests can build
Congratulations to la madeleine and 100 years of brakebush
Over A Century of Chicken Perfection
LEARN MORE at Brakebush. com
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