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Empire
Bespoke Foods
We want to help small businesses, making it quick and easy for them to order, and giving them access to exclusive online discounts and helping them curate seasonal promotions
“ We also pride ourselves on our ability to deliver quality, authentic, private label solutions across multiple categories – as one relationship with Empire unlocks cuisines from around the world. In pickles, as we own the UK’ s number-one pickled gherkin brand( Mrs Elswood), we work with suppliers across multiple continents which gives us a unique lens into the global supply of gherkins and other pickled products( such as pickled beetroot or onions). In world food, our network of suppliers stretches across Asia – so whether we are sourcing authentic Indian dals, Thai noodles, or on-trend Korean street food, we have plenty of ideas and solutions.
“ Having contributed to the success of the world food category with our own regional brands( Thai Taste, Nem Viet, and Malay Taste), we have recently launched Master Cook – a brand that will carry multiple cuisines from across the world. Master Cook inspires home cooks to become their own master cook and encourages consumers to explore the flavors of the world. At the moment it includes Thai, Korean, Japanese, Chinese, and Indian foods – and the portfolio continues to expand”.
Chandresh sees significant headroom for growth – especially in the company’ s key brand, Mrs Elswood.“ With consumers increasingly motivated by health and sustainability credentials, Mrs Elswood as the category leader is well placed. We have been investing heavily in Mrs Elswood, advertising on the main UK television channels, and driving outdoor visibility through billboards across the country. Focused on
incrementality, our innovation takes the category into new spaces with products like Pickle Bites( on-the-go snacking) and fermented Kimchi. We have a pipeline of exciting products to continue the journey.”
Consumer engagement
Staying one step ahead is important
to Chandresh, and to help achieve this, Empire maintains a deep understanding of category performance and trends.“ The team visits stores, uses external metrics to analyze what’ s in growth or decline, looks for gaps and proposes solutions,” he explains.“ Our in-house product developer creates dishes in close collaboration with suppliers, then shares concepts and products with customers.”
We have a history of over 100 years as the leading spice and herb manufacturer in Japan.
Golden Curry is S & B’ s bestselling“ curry roux”, a block-shaped curry mix. Taste the perfect balance of mellowness, umami and an aromatic sensation that blends with a variety of ingredients!
Perfect for making authentic chicken katsu curry.
EXPLORE & DISCOVER
sbfoods _ uk
kaigaibu @ sbfoods. co. jp www. sbfoods-worldwide. com
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