______________________________________________________________________ Columbus Distributing Company
“ In addition, we’ re going to continue to build infrastructure around other non-beer products to complement our existing beer portfolio, such as wine and spirit-based cocktails, mocktails, energy drinks, or even coconut water or extreme hydration products.”
Aside from its vast scope of product offerings and consistently efficient service, what truly sets CDC apart from its competitors is the robust, family-oriented culture that it champions. CDC strongly values the relationships it holds with its suppliers, customers, and communities, and is engaged with charitable organizations helping to make a difference. While the company supports a number of different organizations, it places a particular emphasis on cancer research charities, particularly those supporting families affected by pediatric cancer – a cause that’ s close to Erik’ s heart. For instance, CDC has a longstanding
relationship with the Ronald McDonald House charities, which provide accommodation for families with sick children to allow them to stay together.
This extra level of engagement and care all comes back to the core values that govern every aspect of CDC’ s operations, as Erik elaborates:“ Our first value is‘ honesty’ – that goes across the board. The second value is‘ integrity’, and that comes down to doing the right thing when no one’ s looking, which has helped to drive our success and reputation. The third value would have to be‘ perfection’. Perfection isn’ t something that you can ever achieve, but it should be our goal to get as close as possible and remain progressive. We have a defined territory, so it’ s important for us to be transparent and do the right things for our customers and our communities.”
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