______________________________________________________________________________________ Casella
Family Brands
“ Availability is critical for our customers, so we must operate a robust supply chain,” he adds.“ We invest heavily in creating and maintaining strong relationships across the supply chain, which enables us to resolve any challenges very quickly. While disruptions are inevitable, we forecast collaboratively and maintain appropriate stock buffers to mitigate unexpected logistics delays as much as possible.”
asella on a strong, sustainable jectory, helping lead a revitalized tegory that has rediscovered nergy and relevance
CFB’ s approach to partnerships also applies internally to its employees. Recently recognized as one of the‘ Best Places to Work’ by The Sunday Times, CFB’ s family values clearly remain at the heart of the company’ s culture.“ We’ re proud to have won this award for two consecutive years,” Simon reflects.“ Our culture is one built on strong relationships that enable people to perform at their best. We value qualities like leadership, collaboration, curiosity, creativity, and grit. Overall, we work in a joyful industry that is known for celebrating life, family, and friends, and we want our workplace to reflect that spirit.”
With a clear vision and an unwavering commitment to the quality of its products, CFB perfectly balances the scale and global recognition of brands like [ yellow tail ] with the heritage and craftsmanship of Peter Lehmann Wines. Demonstrating family values and strong partnerships, CFB remains focused on revitalizing the wine category with wines that resonate with people around the world.
Strong, sustainable growth trajectory
As we end our conversation, Simon reflects on the past and shares his vision for the future.“ 2025 brought a perfect storm for the wine market: declining consumption, cost-of-living pressures, duty increases, and rising packaging taxes,” he says.“ Working closely with the Wine & Spirit Trade Association, we have campaigned against duty changes that disproportionately penalize wines with higher alcohol levels, as well as the excessive glass packaging tax and fragmented approaches to DRS. Importantly, we chose not to reduce alcohol levels, unlike many competitors, and instead continued investing in wine quality. As a result, we successfully grew market share throughout 2025, and [ yellow tail ] remains the UK’ s favorite wine.
“ For 2026, our top priority is helping the wine category return to growth. As the brand leader, [ yellow tail ] will be at the forefront, working closely with retail partners to unlock new opportunities. We will equally continue building Peter Lehmann into one of the world’ s most admired wineries, and on a personal note, I’ d love to secure a hattrick of Sunday Times awards recognizing our exceptional team.
“ I see Casella on a strong, sustainable growth trajectory, helping lead a revitalized wine category that has rediscovered its energy and relevance,” Simon concludes.“ We will continue to excite consumers with great wines, nurture the best people in the industry, and strengthen the business for the next generation.” ■
www. casellafamilybrands. com
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