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Which
Wich Superior Sandwiches
Coffee is a natural fit. We began our growth plans around the same time, making it an ideal opportunity for two great brands to complement each other.”
Coffee adds another layer to the offering without shifting the focus away from food, and breakfast plays a role in that strategy. Coffee gives guests an entry point if they don’ t start with a sandwich.“ It aligns perfectly with our commitment to providing a complete meal solution for guests. Whether guests stop in for breakfast, lunch, or a quick coffee break, it strengthens the overall customer experience.”
Project PB & J returns
Community involvement is another core element of the brand’ s public presence, and in this area Which Wich plans to relaunch Project PB & J, linking sales directly to food support.“ Project PB & J was created with the mission that every PB & J sandwich purchased results in a second sandwich donated to someone in need. Plus, there’ s a reserve‘ bank’ for larger-scale global aid,” Rami explains.
Alongside the relaunch, the business plans to enter retail. The goal is to take elements of the brand into another channel and bring some of its most popular and soughtafter ingredients and products directly to customers. The projects sit alongside store expansion rather than replacing them, with Rami framing them as parallel developments.
corporate locations, while maintaining strong operational oversight.“ Consistency in quality and service across all locations remains a top priority,” he notes.“ Community initiatives also continue to
play an important role, with sustainability
and local engagement embedded into the brand’ s growth strategy.”
Rami concludes with a long-term vision
that extends beyond the UK.“ Over the next five years, we aim to establish Which Wich
as a recognized and well-loved brand across the UK and Europe,” he says, highlighting a balanced approach that spans retail, partnerships, and catering.“ We’ re proud of the experience we offer and remain focused on expanding thoughtfully through franchising and strategic collaborations.” ■
www. whichwich. co. uk
Proud working partner of
2026 focus
Looking ahead, Rami outlines priorities centered on growth and consistency.“ In 2026, we are focused on establishing Which Wich as a leading fast-casual sandwich brand in the UK,” he explains.“ That growth is supported by several channels, including a measured expansion of the brand’ s corporate catering offering. Alongside this, we’ ll continue to evolve our menu with fresh, on-trend items that enhance the overall customer experience.”
Franchising also remains a key pillar, with plans to grow through both franchised and foodchainmagazine. com 57