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After purchasing private label provider Clement Pappas in 2010, Lassonde increased its manufacturing footprint in the US and continued its acquisition strategy by purchasing both Old Orchard and Apple and Eve – a brand which brought the first juice box to the US over 50 years ago. Following these acquisitions, the company now has around eight plants in the US, 11 in Canada and is the major provider of apple and cranberry juice in the US. President of Lassonde’ s North American Beverage Division, Amanda Burns joins Food Chain magazine to tell us more about Lassonde’ s new facilities and the impact this investment is having on the business:“ As Lassonde grew, a continual evolution began in our original facility in Seabrook, New Jersey evolving over time with different capabilities,” Amanda begins.“ We’ d retrofitted machinery and lines to fit within the square footage, ultimately
creating a unique facility on three separate floors resulting in inefficiencies for manufacturing. With our distribution center beside the plant, we purchased additional land to allow us to rebuild the facility directly next to the distribution center, affording a great opportunity to create an efficient layout for our new plant. Capabilities remain the same but we’ re adding even more, including single serve beverage formats,
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