________________________________________________________________________________________ Lassonde
Industries work. We continue to support renewables, and we’ ve been able to bring in new investments to support juice boxes in our North Carolina facility.”
Consumer driven
Following a tremendous degree of success in 2025, Lassonde’ s growth plans look set to continue this year.“ Apple and Eve has continued to gain national distribution with both reduced sugar juice boxes, as well as apple and orange juice in the new PET format,” highlights Amanda.“ We’ re highly excited about the new distribution, and we’ ll be continuing to support that with various marketing campaigns. From a private label perspective, we’ ll keep acquiring new customers and grow with our current customer base, whether it’ s with new items or increased distribution – that level of customer support is a big focus for us in 2026, alongside ensuring their labels have the relevant products for consumers. We’ ve produced zero sugar
juices for customers in recent times, but we’ ve also been discussing bringing tea and functional juices into their range too.
“ Our five-year plan is to remain as a beverage solutions provider while finding opportunities to stay relevant and reinvent ourselves within the industry, both with our own brands and with private labels. We conduct consumer research to discover what our consumers are drinking and what they’ d like to see on the shelves, before looking at how we can bring them a relevant product with our current brands – or even how we can create a different brand that resonates with them. While keeping sustainability at the forefront with our bottles, we will continue to focus on bringing some exceptionally relevant liquids to the marketplace, both for our brands and private labels.” ■
www. lassonde. com
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