________________________________________________________________________________________________________ IRO
Sushi artistry to provide a quick-service experience for fresh and authentic sushi.
“ At IRO, speed doesn’ t mean shortcuts. Every roll is made fresh using premium ingredients like responsibly sourced fish, perfectly seasoned rice, and crisp, fresh vegetables. We have built strong relationships across our supply network, which helps us secure high-quality, authentic ingredients.
Our chefs are trained in authentic Japanese techniques to ensure every bite delivers the flavor and texture you’ d expect from highend sushi. Whether customers order online, stop for a takeaway order, or grab a seat for a quick dine-in experience, we offer both quality and convenience, redefining how customers perceive fast-food sushi.”
Optimizing opportunities
From Spicy Rainbow Rolls to its signature Dynamite Crunchy California Rolls, IRO’ s
menu has something for everyone. Its sushi boxes are available in a range of options, including a salmon selection, vegan box, kids special, and a new Philly roll selection, as well as 100-piece platters for larger groups. Customers can also choose from a variety of specific sushi boxes, including maki, futomaki, uramaki, sashimi, nigiri, temaki, and super crunch, or opt for one of IRO’ s signature rolls such as the popular Firecracker Roll. Alongside sushi, IRO offers a range of salads, poke bowls, fried noodles, ramen, gyozas, and hot dishes like katsu curry and chicken teriyaki.
“ We continuously analyze market trends and customer data to identify new menu items or categories,” Chhong says.“ Although most of our stores are in London, demand varies by location, so we also leverage data to better understand what our customers are looking for at each site. We introduce a couple of different seasonal products each year, and if
Eco-Friendly Packaging Solutions
When IRO Sushi was facing frequent stock shortages and inconsistent packaging quality from their previous suppliers, growth became difficult.
They turned to Panda Pak for a reliable solution.
We quickly stabilised their supply, improved packaging quality, and ensured consistent availability. With packaging no longer a concern, IRO Sushi was free to focus on their food, customers, and expansion. Since then, we’ ve grown together – building a long-term partnership based on trust, reliability, and shared success.
Peterborough, UK | 0333 242 1477 | info @ pandapak. ai | pandapak. ai
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