EXCEPTIONAL BAKERY, READY FOR EVERY MENU
__________________________________________________________________________________________________ Holroyd Howe
Industry impact
To bolster this core mission, Holroyd Howe champions a unique, truly bespoke approach to education catering. The company’ s fully tailored approach shapes all menus and service styles around each school’ s individual preferences, taking into account the ages and dietary needs of all its pupils rather than relying on a traditional one-size-fits-all model.
However, while every school is empowered to shape its own food offering, every menu is underpinned by a clear focus on nutritional wellbeing, ensuring that every dish meets Holroyd Howe’ s renowned high standards of health and balance.
“ Of course, we have a strong emphasis on nutrition,” Robin continues.“ Our Lead
Nutritionist, Ellie Olds, alongside colleagues Sasha and Dan, makes sure that the food that we serve is healthy, balanced, nutritious, and takes into consideration the different age groups and demographics that we’ re working with. It’ s also important for us to be a part of the pupils’ educational journeys as well, so Ellie and the team visit schools to teach children of all age groups about nutrition, what a balanced diet looks like, and so forth.”
“ We’ re incredibly proud of our nutritional team,” Scott adds.“ Dan is an ex-professional rugby player, and Sasha was Head of Nutrition for a professional mountain biking team that competed across the globe. Ellie is also a professional footballer who plays for Fulham’ s Women’ s Team alongside her day job, and she’ s recently had some major recognition. In 2025, she won the Acorn award for her contribution to food and the Catey award for Nutrition in Education, which is fabulous in showing real industry impact.”
Alongside this emphasis on nutritional value, staying ahead of changing tastes is a key priority for Holroyd Howe. To remain at the
EXCEPTIONAL BAKERY, READY FOR EVERY MENU
As the leading UK bakery specialist, we supply marketleading ranges of artisan breads and pastries, expertly sourced and frozen for consitent quality and less waste.
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