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laughs Michael.“ I had no idea what they were talking about, and the officer explained they had to close down a freeway off-ramp because they didn’ t have enough resources to handle the traffic!”
Growth trajectory
Since storytelling with the right partners via social media has had a positive impact on the brand and its sales, the company has continued with this approach.“ Our current focus, outside of opening the restaurants, is producing season two of Kings of Fish for Amazon Prime, which is being sponsored by our partners US Foods and True Cordia Insurance. We’ re very close to completing season two and we are still looking for more sponsors – as we’ re entirely self-produced, they have the advantage of choosing their own storyline.”
Additionally, Michael’ s weekly podcast Fish Factor involves interviewing companies who work in collaboration with the restaurant – content which they can repurpose and use to market their brand, strengthening key partnerships between the businesses.
With The Landing location open and thriving, San Pedro Fish Market’ s priorities
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