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is comprehensive and carefully considered, as Cécile explains:“ Our marketing team observes all trends across the entire food industry, from chefs at restaurants and fast foods to three-star Michelin restaurants and ingredients. For example, last year, Dubai chocolate and cookies were a major trend. The team monitors and analyzes trends on social media as well as internationally, and then categorizes what they want to develop. Our R & D team, made up of food engineers, takes over and develops recipes that meet both our quality standards and our Corporate Social Responsibility( CSR) commitments. They work closely with our network of 260 manufacturing partners, selecting the right ones based on the expertise required to create each product, with the goal of developing something entirely exclusive to Picard. It is a fascinating job, because the bar is exceptionally high.
Every product must be outstanding in quality, genuinely tasty and visually beautiful. Importantly, we make sure that when a
customer places a Picard product on their table, they feel proud to serve it.”
For Picard, freezing is simply a way to preserve a product, not an indicator of quality. In fact, the company is renowned for preserving the high quality of its products
Many of our products are organic, and organic food is both on-trend and genuinely good for health, which means it resonates with consumers on multiple levels foodchainmagazine. com 203