PARTNER CONTENT
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Such innovation has been crucial to Jumex’ s recent move in the US beyond nectars and beyond the Hispanic aisle.“ Innovation for us is as much about route-to-market as it is about what’ s inside the package. On the operating side, we’ ve expanded with new business models across foodservice and e-commerce. As we scale, we’ re also tightening our collaboration with our sister company Vilore around shared plans, service levels, execution, and innovation.”
Prioritizing partnerships
As our conversation continues, Carlos is keen to highlight that it’ s the people at Jumex that have fueled its US expansion.“ What is making this transformation possible is not just strategy, but the incredible support from our operation in Mexico,” he confirms.“ Jumex USA is made up of a small and highly entrepreneurial team willing to work across functions and think outside the box. This team has the full backing of a 7000-person organization in Mexico. This combination of entrepreneurial energy and institutional support is rare, and it’ s what gives us an edge in this highly competitive industry.
“ Across the business, our culture is hands-on, fast-paced, and highly accountable,” Carlos adds.“ Team members are given significant ownership over initiatives, exposure to senior leadership, and the opportunity to build businesses from the ground up. Development comes through launching products and new business models, solving problems, and learning quickly in a real operating environment.”
Jumex’ s approach to its employees also extends to suppliers and growers.“ We have decades-long relationships with growers focused on ensuring agricultural resilience, and we have deep expertise in fruit sourcing, quality control, and formulation,” Carlos elaborates.“ In the
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