______________________________________________________________________________________________ Bells of Lazonby
“ Our founder, Mr. John Bell, served in World War II and was a pilot who became a prisoner of war. Thankfully, he managed to come home after the war safely, and he decided to set up a small bakery supplying the local village,” Rob details.“ Over the course of our evolution, the business has grown to encompass two operating bakeries – a conventional bakery and a free-from bakery. Today, with a team of over 400 people onsite, we partner with all of the UK’ s leading retailers, foodservice groups, and coffee chains, where we develop a diverse range of different products, including our own brand, We Love Cake.”
Investing in innovation
Catering for a wide scope of individual tastes and dietary requirements, Bells is proud to offer a full range of baked goods to its loyal customers. From fluffy cakes, tarts, muffins, and cereals, the business is committed to the highest standards of craft at scale. All its products are free from artificial colors, flavorings, and hydrogenated fats; plus, with a variety of vegan and Coeliac UK-approved products, Bells ensures that there’ s a special treat available for everybody. Furthermore, a large portion of the business’ commercial team has worked with its clients for decades and has, thus, cultivated close relationships where they truly understand their needs. All these values are key to driving Bells’ R & D processes and constant innovation.
“ One of our core values is innovation,” Rob says.“ We’ ve been bakers for 80 years and have always stayed close to the market. We immerse ourselves in both domestic and international sectors, drawing inspiration from global food trends, social media, and consumer insights to combine with our team’ s creativity. We go on what we call‘ cake
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