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Bells of Lazonby the opportunities of the future. Though Rob himself hasn’ t been with the business for too long, he reflects on the factors that he firmly believes have been integral to Bells’ longevity and continued success.
“ What’ s really special about Bells of Lazonby is our people. I came from various large organizations working with large brands and one thing that really stood out to me when coming to a family business like Bells is the values and culture – the passion and loyalty that comes across in everything we do,” he reveals.“ We’ ve had entire families across two to three generations work within the business, so there’ s a real sense of community here. It’ s not just a workplace, but somewhere that people genuinely care about.
“ Today, the board is made up of the second and third generations of the Bells family, who bring incredible levels of commitment and pride to the business. I think that purpose is really underestimated in business these days, but Bells has real heart, soul, and connectivity; we really care about our consumers and the joy our products will bring them.
“ Agility is also key,” he says.“ The establishment of our free-from bakery
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